Flash Beauté, the company behind cosmetics brand Kariderm, has announced the appointment of Nicolas Dupont as its new Export and Marketing Manager.
Prior to his work with Kariderm, Dupont worked with Chinese exporting trading houses in Shanghai.
“I am relatively new in the biocosmetic industry,” says Dupont. “Being new has some drawbacks, but also brings a lot of advantages. My previous experience gives me a unique perspective of the exporting business. Being able to see from both sides of the looking glass is definitely an advantage when you want to develop your brand at the international level.”
At Flash Beauté, Dupont is working to build new distribution channels both in Canada and internationally. Additionally, he manages the promotional activities of the company, including developing product offerings, visiting and exhibiting at national Expos, creating local and national marketing campaigns, and managing the social media/online presence of Kariderm.
“Flash Beauté is a great entrepreneurial story. It was born out of a simple idea and became a pioneer of the fair-trade biocosmetic industry,” says Dupont. “The company helps to change the way the average person sees its beauty and skin care routine. Obviously, it is of the upmost personal relationship between people and their skincare. We have the privilege to have a direct and positive impact on people’s daily life.”
