Fiddleheads Health and Nutrition has launched Fiddleheads Smoothie Bar Café, located across from Wilfrid Laurier University in Waterloo. The company, which was launched in 1999, has been providing to provide natural health products out of its retail locations for the past 16 years.
Kim Boril, founder of Fiddleheads, notes that the smoothies sold in Fiddleheads’ Cambridge store were a popular attraction. As such, she decided to create a higher-level destination for whole, local food options and nutritious smoothies.
“I think people are ready for the healthy, faster food type of thing now,” said Boril. “I don’t think this concept would have worked as well five years ago, but I think enough people are used to smoothies that they understand it.”
The Café currently produces 20 different smoothies and offers certain add-ins like fibre and immune boosters.
“Our smoothies are different than other smoothies in that we’ve really looked at lowering the sugar content,” said Boril. “They taste delicious but they still have the health properties we promote, and they have tons of good stuff in them, including greens and proteins.”
For more information, visit fiddleheadshealth.com.
