This year Familiprix is celebrating 35 years of loyal service by its affiliated pharmacists to their clientele, and to mark the occasion of the Quebec-based company unveiling a brand new logo. The updated logo reflects the very core of the Familiprix mission: professional services offered by pharmacist-owners who are committed to innovation and progress.
“At Familiprix, we take the health and well-being of our customers very much to heart, and it’s this approach that has set us apart for 35 years. We are widely recognized as caring health professionals who work closely with our patients. From the creation of our distribution centre to the development of our Priorx laboratory software, we are constantly innovating,” says Albert Falardeau, president of Familiprix and pharmacist-owner.
Helping consumers look and feel better is in the Familiprix DNA and defines the company’s market niche: innovative pharmacies, attentive to consumers and taking a human approach, where one-on-one contact with the clientele is integral to the service offer. The unveiling of the new logo supports the Familiprix determination to innovate and to pursue this vision.
“The rejuvenation and updating of our logo will enhance its visual impact while maintaining recognizable similarity with the current logo. Its design will stand the test of time and enable us to introduce it gradually in our pharmacies over the coming years,” adds André Rhéaume, vice-president, Marketing.
During the past year, Familiprix has distinguished itself through the launch of new mobile applications that are revolutionizing the patient-pharmacist relationship and improving the management of health and wellbeing. The Familiprix – My Pharmacy mobile application and online health profile are the first in a series of interactive services being introduced by Familiprix. These services are making pharmacist-owners and their invaluable advice increasingly accessible to consumers.
Concurrent to this, Familiprix is developing its new advertising platform, which will be rolled out in winter 2016. It will be reminiscent of the humorous Ah! Ha! campaign, which was recognized as one of the best of the past 30 years by Quebec’s creative community in a recent issue of Infopresse, and of the award-winning We Put Ourselves in Your Shoes campaign.
“Familiprix is proud of its affiliated pharmacists, who have helped build our success over the decades. Above all, it wishes to thank its customers and employees, who have made the Familiprix network what it is today,” affirms Mr. Falardeau.
