SavingStar, a digital coupon and promotion program, will now be available at 30,000 more stores including Walmart, Target, Walgreens, Dollar General and Familly Dollar. The service has been available at these stores since July 7.
SavingStar launched over two years ago with 5 million members shopping with it today. The service links to retailers’ loyalty databases and scanners to track purchases of customers. With the expansion, SavingStar will now be available at 58,000 stores in total, including many retailers that don’t offer a loyalty cards system. SavingStar is offering an app to scan receipts via smartphones, so that loyalty cards aren’t needed. Customers will be able to track their purchases across multiple retailers, with specific deals offered. Some leaders in the industry see receipt scanning as impractical, such as Ahalogy CEO Michael Wohlschlaeger. Walmart is following a similar agenda to SavingStar with their receipt-based Savings Catcher program.
