The Consumer Marketing Awards (CMAs) announces the winners of the 2024 program that acknowledges marketers for their compelling work on consumer-packaged goods. The award program, produced by 38-year veteran product launch marketers, Consumer Product Events, celebrates its second year with judges from the worlds of television production, advertising, fashion, infomercials, omni-channel marketing, licensing and inventions, media and consumer behaviour.
From entry fees, the CMAs pay-it-forward by gifting students with scholarship cash to fuel their entrepreneurial dreams. An initial $5,000 was seeded courtesy of Los Angeles-based Kearny Real Estate company. Submissions for the 2025 awards are now open; marketers are invited to apply here. The 2024 winners include:
Best Ambassador Campaign – Dolce Glow for leveraging naturally occurring high-profile relationships into organic celebrity product endorsements.
Best Cause Marketing Program – Red & Olive – for empowering and supporting Peruvian artisans to make their adorable knit toys and kids accessories.
Best Character Branding – Tokidoki – the highly colorful graffiti-esque look created by a Japanese anime fan and Italian designer on everything from kicks to bags, we love Unicorno, Donutella, and Mermicorno!
Best First Time Entrepreneurial Launch – Girls Crew for a first time female entrepreneur who evolved a personal jewelry project into collaborations with Disney, Harry Potter, Star Wars and Marvel from the very beginning.
Best Launch Strategy – Goodles – For their retro-positioned line of pun-named gooder-for-you mac and cheese products.
Best Line Extension – Barefoot Dreams – for bringing the luscious soft-of-soft from baby products to everyone and every home. We cannot get enough of your cozy!
Best Logo – Sol Squeeze Mixers – Pouch-packaged and mindfully formulated premium organic cocktail mixers – with an unforgettable citrus personality.
Best Mission – PetSafe – For innovating some of the most paw-rific pet products we’ve ever seen – including GPS fences and Easy Walk Comfort Harnesses.
Best Multicultural Marketing– Single Tree Lane – A vibrant urban art and graffiti-inspired line of apparel from a culturally diverse entrepreneur.
Best Natural Product – Eeze Natural Health – for smartly identifying the digestion frustrations of travel and making the transition of place a naturally easy thing.
Best Packaging – Darko Spirit’s American Harvest Vodka – for handcrafting their adult elixir from Idaho winter wheat grown on local farms in a country vintage inspired bottle.
Best Positioning – King Ice – for skillfully tapping into the mind and hearts of pop culture phenoms in high quality bling jewelry and making it a licensing thing with Naruto, Pokemon, Yu-Gi-Oh, Fortnite, Sonic, and more.
Best Publicity Placements – Pardon My Fro – The impossible-to-ignore black haircare line reported in WWD, Forbes, Ebony, Entertainment Tonight and beyond from the mind of a graphic artist / accountant founder.
Best Re-Launch – Sumsei – for its nature-luscious launch into America at CES, a full sensory introduction that calmed, soothed and amazed every sense.
Best Social Campaign – Orly – for mesmerizing us with your impossible-to-resist close ups of perfect nail painting posts.
Best Tagline – Democracy Jeans – For cleverly connecting your patented tummy-trimming denim panel feature and calling it “AbSolution.”
Unique Selling Proposition– Nature’s Fynd – The world’s first fungi-powered yogurt made with Fy, a nutritional protein with origins in Yellowstone National Park.
