Superfood Company LiveKuna Secures Series A Funding To Expand North American Footprint And Fuel Product Innovation

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Grupo Bimbo, the world’s largest baking company, led the investment round and will partner with LiveKuna on joint product launches with traceable ingredients.

LiveKuna, a vertically integrated superfood company established in Ecuador, today announced a Series A round of funding led by Grupo Bimbo with participation from SOSV and AMADEO. Grupo Bimbo, the world’s largest baking company and owner of over 100 brands including Sara Lee and Thomas’ English Muffins, will partner with LiveKuna on superfood innovations and support their plans to expand distribution in the U.S., Canada, and Mexico, strengthen the North American team, and increase the network of farmers.

Before launching LiveKuna, co-founders Carlos Gutiérrez and Santiago Stacey set out to find Ecuadorian farmers who were growing superfoods, committing early on to sourcing from family farms. Today, they work directly with nearly 500 environmentally-friendly farmers from their home country to source chia and quinoa, telling a story of who, when and where the ingredients come from. LiveKuna’s vast portfolio of natural products includes gluten-free flours, pasta, cereals, seeds and grains in addition to its growth-driving line of superfood snacks KunaPops.

“LiveKuna exceeds the expectations of today’s consumers, delivering clean-label snacks and traceable ingredients without sacrificing taste,” said Constantino Matouk, Director of Bimbo Ventures at Grupo Bimbo. “As we double down in the better-for-you category, we know LiveKuna – a purpose-led brand committed to sourcing superfood ingredients from family farms – will push the limits of what’s possible in snacking.”

This summer, LiveKuna launched KunaPops in the U.S. at all 364 Sprouts Farmers Market locations. Revenue for the quinoa and chia puffed snacks doubled from 2020 to 2021 YTD, already proving to be a major growth driver for the brand. As LiveKuna looks ahead to the next five years, they expect to grow at double digits year-over-year and build upon their portfolio. The brand will introduce sweet KunaPops in both cereal and snack format in Q1, an extension of the popular line of snacks.

“Both LiveKuna and Grupo Bimbo have exciting advancements on the horizon,” said Co-Founder and CEO Santiago Stacey. “Joining forces to help push the food category forward was a no-brainer. As we look to launch new innovations, we’re positive our synergy will help create even better healthy options for consumers.”

The two companies began working together in July 2020, when Grupo Bimbo selected LiveKuna from a competitive pool of applicants to develop a superfood bread. The bread, created with LiveKuna’s sustainably grown and traceable chia and quinoa, went to market in record time and continues to thrive at Ecuadorian supermarkets nationwide. Furthering their partnership, a Grupo Bimbo representative will join LiveKuna’s Board of Directors, adding to the brand’s industry expertise.

“We’re thrilled to bring Grupo Bimbo’s experts into the fold,” said Co-Founder and President Carlos Gutiérrez. “They have a long history of working with top CPG brands in the food industry, and their category know-how will be instrumental in evolving the LiveKuna brand.”

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