New Chapter, has introduced its inaugural Liquid Multivitamin, aligning with the growing consumer demand for convenient and comprehensive nutritional solutions. This product offers 45% more nutrients than leading competitors, including fermented B vitamins, Vitamin C, Vitamin K, and superfoods, supporting various aspects of health such as heart, bone, brain, immune function, and digestion.
Designed for the entire family, the Liquid Multivitamin provides age-specific dosing for adults and children aged two and up, available in two flavours: Orange Mango and Mixedberry. The flavours were developed by expert sensory scientists to ensure a pleasant taste experience without excessive sweetness.
In line with New Chapter’s commitment to quality and sustainability, the product is IGEN Non-GMO Tested, 100% vegan, gluten-free, and free from chemical preservatives like potassium sorbate. The packaging is made from 100% post-consumer recycled plastic, reflecting the brand’s dedication to eco-friendly practices.
The Liquid Multivitamin is now available in 30oz bottles starting at $48 on NewChapter.com, with broader retail availability forthcoming at Whole Foods Market, The Vitamin Shoppe, and local health food stores nationwide. Recommended daily dosages are 1.5 teaspoons for ages 2-3, 1 tablespoon for ages 4-13, and 2 tablespoons for those 14 and older.
This launch comes when the global liquid dietary supplements market is experiencing significant growth, driven by increasing consumer awareness of health and wellness, and a preference for easy-to-consume nutritional products. The market was valued at $21.56 billion in 2023 and is projected to grow at a CAGR of 11.6% from 2024 to 2030.
