New Chapter Launches First-Ever Liquid Multivitamin

By IHR Magazine, March 4, 2025

New Chapter, has introduced its inaugural Liquid Multivitamin, aligning with the growing consumer demand for convenient and comprehensive nutritional solutions. This product offers 45% more nutrients than leading competitors, including fermented B vitamins, Vitamin C, Vitamin K, and superfoods, supporting various aspects of health such as heart, bone, brain, immune function, and digestion.

Designed for the entire family, the Liquid Multivitamin provides age-specific dosing for adults and children aged two and up, available in two flavours: Orange Mango and Mixedberry. The flavours were developed by expert sensory scientists to ensure a pleasant taste experience without excessive sweetness.

In line with New Chapter’s commitment to quality and sustainability, the product is IGEN Non-GMO Tested, 100% vegan, gluten-free, and free from chemical preservatives like potassium sorbate. The packaging is made from 100% post-consumer recycled plastic, reflecting the brand’s dedication to eco-friendly practices.

The Liquid Multivitamin is now available in 30oz bottles starting at $48 on NewChapter.com, with broader retail availability forthcoming at Whole Foods Market, The Vitamin Shoppe, and local health food stores nationwide. Recommended daily dosages are 1.5 teaspoons for ages 2-3, 1 tablespoon for ages 4-13, and 2 tablespoons for those 14 and older.

This launch comes when the global liquid dietary supplements market is experiencing significant growth, driven by increasing consumer awareness of health and wellness, and a preference for easy-to-consume nutritional products. The market was valued at $21.56 billion in 2023 and is projected to grow at a CAGR of 11.6% from 2024 to 2030.

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