Testofen®
Fenugreek seed extract standardized to at least 50% Fenuside™ saponin glycosides, sourced from India.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Men's health, Energy & sports, Muscle & recovery, Healthy aging. Company cites 4 published clinical studies; found in 80+ consumer products.
How to merchandise Testofen®
Where it sits
Men's health and sports nutrition shelves.
Pair it with
- Zinc and magnesium (ZMA) products
- Protein powders
- Creatine
- Vitamin D
Who asks for it
Men interested in training, vitality and aging well.
On the store floor
- A well-known branded fenugreek extract used in many products.
- Standardized to a named saponin complex, so labels will show 'Testofen'.
- Ask whether they want a single ingredient or a blend.
Display idea
Shelf-talker listing 'familiar branded ingredients' in men's products.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).