Slimaluma®
Extract of Caralluma fimbriata aerial parts, an edible Indian succulent, standardized to 25-29% pregnane glycosides.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Metabolic & weight, Mood & stress, Food & beverage formulation. Company lists four published human trials (2007-2021); used at 1 g a day.
How to merchandise Slimaluma®
Where it sits
Weight management section.
Pair it with
- Meal replacement shakes
- Fibre supplements
- Green tea extract products
- Protein bars
- Stress and mood formulas
Who asks for it
Adults on a weight plan who ask about appetite products.
On the store floor
- Made from an edible cactus-like plant from India.
- Clinically studied branded extract; ask the shopper about their overall plan.
- Check the label for the daily amount, which is about 1 g.
Display idea
Pair with meal replacements under a 'planning your plate' sign.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).