Libifem®
Fenugreek (Trigonella foenum-graecum) de-husked seed extract, standardized to 50% furostanol saponins (Fenuside™), from Indian seed.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Women's health, Energy & sports, Muscle & recovery. Company lists three published human studies in women (2015, 2017, 2023); used at 600 mg.
How to merchandise Libifem®
Where it sits
Women's health section, near menopause and intimacy products.
Pair it with
- Women's multivitamins
- Black cohosh products
- Magnesium
- Protein powders
Who asks for it
Women in their 30s to 50s looking at intimacy, menopause or training products.
On the store floor
- A branded fenugreek extract developed and studied in women.
- Made from the inner part of the seed with bitter compounds removed.
- Ask what life stage or goal they're shopping for, then point to the label.
Display idea
Women's wellness endcap with a card about fenugreek as a kitchen spice.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).