HydroCurc®
Turmeric (Curcuma longa) curcuminoid extract with the LipiSperse® dispersion system; 90% extract, 10% excipient.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Joint & mobility, Energy & sports, Muscle & recovery, Brain & cognition, Women's health. Company lists seven published studies (2018-2025) on absorption, joints, exercise and use with iron.
How to merchandise HydroCurc®
Where it sits
Turmeric and joint section.
Pair it with
- Glucosamine and chondroitin
- Omega-3 fish oil
- Boswellia products
- Collagen powders
Who asks for it
Turmeric shoppers who want a form built for absorption, including active people.
On the store floor
- A dispersible turmeric extract made without black pepper extract.
- Comes in many forms, including drinks and gummies.
- Ask what form they prefer and check the curcuminoid amount on the label.
Display idea
Bowl of dried turmeric root next to the shelf with a card on why absorption matters.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).
Curcumin as an adjuvant therapy to conventional cancer treatments