HairAGE Vitae®
Extract of Ageratum conyzoides aerial parts, grown and extracted in India, used in both oral and topical hair products.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Skin, hair & nails, Topical & cosmetic. Company lists four published papers with human data (2021-2026), covering oral and topical use.
How to merchandise HairAGE Vitae®
Where it sits
Hair, skin and nails section; topical versions in personal care.
Pair it with
- Biotin
- Collagen powders
- Silica products
- Scalp serums
Who asks for it
Adults of both sexes concerned about thinning or shedding hair.
On the store floor
- One ingredient used two ways: in a capsule and in a scalp serum.
- Ask how long they've noticed the change and suggest seeing a practitioner for sudden hair loss.
- It's a branded botanical with published human studies.
Display idea
Show the capsule and the serum side by side.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).