AGEprost®
Standardized extract of the aerial parts of Ageratum conyzoides (billygoat weed), processed to remove pyrrolizidine alkaloids.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Men's health, Urinary health, Healthy aging. Company lists one published double-blind human study (2017); US patent held.
How to merchandise AGEprost®
Where it sits
Men's health section, prostate formulas.
Pair it with
- Saw palmetto products
- Pumpkin seed oil
- Zinc
- Lycopene
- Bladder and urinary formulas
Who asks for it
Men over 50 and partners shopping for them.
On the store floor
- A newer branded botanical for men's prostate formulas.
- The maker removes a group of plant alkaloids during processing, a point the label may mention.
- Suggest men talk to their doctor about prostate questions; staff can show what's on the shelf.
Display idea
Shelf-talker comparing source plants of the main prostate ingredients.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).