ActivAMP®
Standardized leaf extract of Gynostemma pentaphyllum (jiaogulan), set to minimum levels of gypenoside L and ginsenoside Rg3; made in Korea.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Metabolic & weight, Energy & sports, Muscle & recovery. Company lists three published human trials (2021-2023).
How to merchandise ActivAMP®
Where it sits
Weight management or sports performance shelf.
Pair it with
- Protein powders
- Electrolyte drinks
- Green tea extract products
- Fibre supplements
Who asks for it
Active adults and people following a weight-management plan who read ingredient panels.
On the store floor
- Made from jiaogulan leaf, a plant with a long history in Chinese tradition.
- Standardized to specific saponins, so the label should list the extract by name.
- Ask about their training or eating goals before suggesting a format.
Display idea
Group it with sports items under a 'clinically studied botanicals' header card.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).