4'Liver®
Proprietary 2:1 blend of water extracts of Terminalia chebula fruit and Sphaeranthus indicus flower heads, both sourced in India.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Liver & detox, Healthy aging. Company lists one published human clinical study (2022); studied at 300 mg a day.
How to merchandise 4'Liver®
Where it sits
Liver and cleanse section, beside milk thistle and other liver formulas.
Pair it with
- Milk thistle formulas
- Dandelion and artichoke products
- Fibre supplements
- Herbal bitters
Who asks for it
Adults comparing liver-focused formulas, often looking for something other than milk thistle.
On the store floor
- A branded two-herb blend from Ayurvedic tradition, made in a fixed 2:1 ratio.
- Ask what the shopper is using now and whether they take any medication, then point them to the label.
- It has a published human study the brand owner can share.
Display idea
Set it next to milk thistle with a shelf card naming the two source plants.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).