Peptan®
Hydrolyzed collagen peptides from bovine, porcine or fish sources, made to dissolve quickly with neutral taste.
Supplier: Rousselot. Positioned for: Skin, hair & nails, Joint & mobility, Bone health, Healthy aging, Energy & sports, Muscle & recovery, Sleep, Digestive health, Brain & cognition, Food & beverage formulation. Company cites a research programme with published studies on skin, hair, joints, muscle recovery, sleep and gut comfort, plus bone and cognition work; Upcycled Certified, fish grades FOS certified.
How to merchandise Peptan®
Where it sits
Collagen and protein section, with a second facing in beauty-from-within.
Pair it with
- Vitamin C
- Hyaluronic acid
- Whey or plant protein
- Shaker bottles
- Sports recovery products
Who asks for it
Shoppers of all ages adding collagen to coffee or smoothies, plus active adults.
On the store floor
- It comes in bovine, porcine and marine versions, so check the label for the source.
- It dissolves in hot or cold drinks with little taste.
- Ask about dietary restrictions such as fish allergy or halal and kosher needs before recommending a source.
Display idea
Sort collagen products on the shelf by source (bovine, marine, porcine) with clear dividers.
What a store can say about a product made with Peptan® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.