Colartix®
Hydrolyzed cartilage matrix that combines collagen peptides with chondroitin sulphate.
Supplier: Rousselot. Positioned for: Joint & mobility, Energy & sports, Healthy aging. Company cites a placebo-controlled consumer study with more than 200 people at 1 g/day and a published real-world app-based study (2023).
How to merchandise Colartix®
Where it sits
Joint and mobility section.
Pair it with
- Glucosamine
- Turmeric
- Vitamin C
- Hot/cold packs
Who asks for it
Active adults and seniors comparing joint formulas.
On the store floor
- It is a cartilage-based ingredient that naturally contains collagen and chondroitin.
- Its daily amount in studies was 1 gram.
- Ask about shellfish or other allergies and check the animal source on the label.
Display idea
Compare joint products on a chart showing the main ingredient and daily amount.
What a store can say about a product made with Colartix® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.