SelectSIEVE® Zen
Polyphenol complex from holy basil, lemon balm and elderberry, partly from vertical farming.
Supplier: Roelmi HPC. Positioned for: Mood & stress, Sleep, Brain & cognition, Food & beverage formulation. Company cites tests of stress perception, mood and sleep quality plus cortisol and endorphin measures; no published trial on this brand found on PubMed.
How to merchandise SelectSIEVE® Zen
Where it sits
Mood and stress set.
Pair it with
- Magnesium
- L-theanine
- Ashwagandha
- Herbal teas
Who asks for it
Busy shoppers looking for something for everyday stress.
On the store floor
- Combines holy basil, lemon balm and elderberry.
- Ask if they take mood or sleep medication before suggesting it.
- Check the label for daytime or evening directions.
Display idea
Calm corner with teas and magnesium.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).