SelectSIEVE® Rainbow
Blend of citrus flavonoids with fibres and enzymes from kiwi and pineapple.
Supplier: Roelmi HPC. Positioned for: Skin, hair & nails, Heart & circulation, Metabolic & weight, Food & beverage formulation. Company cites tests of body measurements, skin tone and elasticity, microcirculation and skin texture; no published trial on this brand found on PubMed.
How to merchandise SelectSIEVE® Rainbow
Where it sits
Beauty or circulation set.
Pair it with
- Horse chestnut
- Collagen
- Water bottles and electrolytes
Who asks for it
Shoppers looking at cellulite and leg-comfort products.
On the store floor
- Mixes citrus flavonoids with kiwi and pineapple components.
- Ask what they are looking for and check the label dose.
- Pineapple enzymes are listed, so check for fruit allergies.
Display idea
Pre-summer 'legs and body' display.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.