SelectSIEVE® OptiChol
Olive-fruit polyphenol complex made from by-products of Coratina olives from Apulia, Italy.
Supplier: Roelmi HPC. Positioned for: Heart & circulation, Blood sugar, Metabolic & weight, Food & beverage formulation. Company cites human blood-lipid, glucose and blood-pressure data plus enzyme tests; no published trial on this brand found on PubMed.
How to merchandise SelectSIEVE® OptiChol
Where it sits
Heart-health section.
Pair it with
- Omega-3
- Plant sterols
- Coenzyme Q10
- Red yeast rice
Who asks for it
Shoppers looking at heart and cholesterol products.
On the store floor
- Made from olive by-products, an upcycled ingredient.
- Ask if they take statins or other heart medication, and refer to a pharmacist if so.
- Check the label for polyphenol content per serving.
Display idea
Mediterranean-diet themed display with olive oil and omega-3.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).