SelectSIEVE® HopE
Powder made from supercritical CO2 extract of hop cones, rich in alpha and beta acids, iso-alpha acids and xanthohumol.
Supplier: Roelmi HPC. Positioned for: Metabolic & weight, Blood sugar, Heart & circulation, Digestive health, Healthy aging, Food & beverage formulation. Newer Roelmi ingredient; listed studies are lab tests on gut hormone release (GLP-1, CCK, PYY) and PPAR activity, with no human trial listed.
How to merchandise SelectSIEVE® HopE
Where it sits
Weight-management and metabolic set.
Pair it with
- Fibre supplements
- Protein powders
- Probiotics
Who asks for it
Shoppers interested in GLP-1-related products or appetite topics.
On the store floor
- A hop extract made by CO2 extraction, then turned into a powder.
- Ask what they are using now; people on prescription weight drugs should check with their prescriber.
- Check the label dose.
Display idea
Shelf-talker separating supplements from prescription GLP-1 drugs to avoid confusion.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).