ExceptionHYAL® Wink
Hyaluronic acid ingredient made by fermentation (biotechnology) and supplied as a blend of molecular weights, positioned for eye-comfort products.
Supplier: Roelmi HPC. Positioned for: Eye health. Company cites an eye-comfort questionnaire study (OSDI and UNC-DEMS scores); no published trial found on PubMed.
How to merchandise ExceptionHYAL® Wink
Where it sits
Eye-health section.
Pair it with
- Lutein and zeaxanthin
- Omega-3
- Bilberry
Who asks for it
Screen workers and older shoppers browsing eye products.
On the store floor
- An oral hyaluronic acid blend, different from hyaluronate eye drops.
- Ask how they currently look after eye comfort and check the label directions.
- Made by fermentation in Italy.
Display idea
Eye-health shelf with a 'screen time' theme sign.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).