ExceptionHYAL® Star
Hyaluronic acid ingredient made by fermentation (biotechnology) and supplied as a blend of molecular weights, positioned for oral beauty products.
Supplier: Roelmi HPC. Positioned for: Skin, hair & nails, Healthy aging, Food & beverage formulation. One published randomised, placebo-controlled trial on the full-spectrum hyaluronan (2021); company also lists bioavailability and skin-tone tests.
How to merchandise ExceptionHYAL® Star
Where it sits
Beauty-from-within set, next to collagen.
Pair it with
- Collagen
- Vitamin C
- Ceramides
- Biotin
Who asks for it
Shoppers already buying collagen or skin supplements.
On the store floor
- Oral hyaluronic acid made by fermentation, not from rooster combs.
- Supplied as a range of molecular sizes rather than one.
- Ask what else is in their beauty routine to avoid doubling up.
Display idea
Beauty endcap grouping collagen, hyaluronic acid and vitamin C drinks.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).