ExceptionHYAL® Relief
Hyaluronic acid ingredient made by fermentation (biotechnology) and supplied as a blend of molecular weights, positioned for products for the throat, oesophagus and stomach lining.
Supplier: Roelmi HPC. Positioned for: Digestive health, Oral health. Company cites human data on upper-digestive comfort and antacid use plus lab tests on mouth lining; no published trial found on PubMed.
How to merchandise ExceptionHYAL® Relief
Where it sits
Digestive-health section near heartburn and stomach products.
Pair it with
- Digestive enzymes
- Probiotics
- DGL licorice
- Aloe
- Oral-care sprays and lozenges
Who asks for it
Shoppers asking about after-meal stomach discomfort.
On the store floor
- A hyaluronic acid blend sold in syrups, sprays and chewable formats.
- Ask about their symptoms' frequency and suggest a practitioner for anything persistent.
- Check the label for timing directions around meals.
Display idea
Group digestive comfort products by format with a 'when to take' card.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).