Beaulixir®
Blend of fatty acids and phytosterols from linseed, wheat, saw palmetto, borage, pine and rye.
Supplier: Roelmi HPC. Positioned for: Skin, hair & nails. Company cites photographic and trichoscopic hair assessments plus an enzyme (5-alpha-reductase) test; no published trial on this brand found on PubMed.
How to merchandise Beaulixir®
Where it sits
Hair, skin and nails section.
Pair it with
- Biotin
- Collagen
- Iron
- Zinc
Who asks for it
Shoppers worried about hair thinning or shedding.
On the store floor
- Combines plant oils and phytosterols from six sources.
- Contains wheat-derived ingredients, so check for gluten if relevant.
- Ask how long hair concerns have lasted and suggest a practitioner for sudden loss.
Display idea
Hair-care corner pairing topical and oral products.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).