Rham271h
Heat-treated (postbiotic) form of L. rhamnosus 271 that needs no cold chain.
Supplier: Probi. Positioned for: Digestive health, Immune health, Food & beverage formulation. Company cites in-vitro work on the postbiotic and clinical work on the live parent strain.
How to merchandise Rham271h
Where it sits
Functional food and drinks, or the probiotic shelf for shelf-stable formats.
Pair it with
- live probiotics
- fibre gummies
- greens powders
Who asks for it
Shoppers who want gut products in gummy or drink form, or that need no fridge.
On the store floor
- It is a postbiotic: the bacteria are heat-treated and no longer alive.
- Shelf-stable, so it can appear in gummies, juices and drink mixes.
- Ask if they want live cultures or a shelf-stable option.
Display idea
'Live vs. postbiotic' explainer next to gummies and drinks.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.