Rham271™
Lacticaseibacillus rhamnosus 271 (DSM 6594), a proprietary Probi strain.
Supplier: Probi. Positioned for: Digestive health, Immune health, Pregnancy & infant, Food & beverage formulation. Company says it has been studied for microbial balance and immune-related outcomes; one infant pilot is published.
How to merchandise Rham271™
Where it sits
Probiotic section.
Pair it with
- prebiotic fibre
- vitamin D
- fermented foods
Who asks for it
Shoppers looking for L. rhamnosus products.
On the store floor
- A named L. rhamnosus strain from Probi.
- There is also a heat-treated postbiotic version, Rham271h.
- Check the label for strain code and storage.
Display idea
Card explaining the difference between probiotics and postbiotics.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.