HEAL19™
Lactiplantibacillus plantarum HEAL19, a proprietary Probi strain.
Supplier: Probi. Positioned for: Bone health, Women's health, Healthy aging, Digestive health. Company lists it in its clinically researched portfolio; one published human trial used it in a three-strain bone blend.
How to merchandise HEAL19™
Where it sits
Probiotic section; bone-health set when sold in a three-strain bone blend.
Pair it with
- fibre
- digestive enzymes
- fermented foods
- calcium and vitamin D
Who asks for it
Shoppers reading strain codes on probiotic labels.
On the store floor
- A named proprietary strain from Probi.
- Probiotic results apply to the strain studied, so the strain code matters.
- Point shoppers to the storage and expiry instructions.
Display idea
Shelf card on how to read CFU and 'at expiry' on a label.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.