BLIS M18™
Streptococcus salivarius M18, an oral probiotic strain aimed at teeth and gums.
Supplier: Probi. Positioned for: Oral health, Children. PubMed lists about 40 papers on S. salivarius M18, including randomized trials on teeth and gums.
How to merchandise BLIS M18™
Where it sits
Oral care section.
Pair it with
- natural toothpaste
- floss
- xylitol gum
- children's chewables
Who asks for it
Parents and adults shopping natural oral care.
On the store floor
- An oral probiotic strain sold as chewables or lozenges.
- Different from BLIS K12, which is aimed at the throat; check which one the label lists.
- Suggest it as part of a routine, not a replacement for brushing.
Display idea
Put BLIS products on the oral-care shelf with a small 'probiotics for the mouth' sign.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.