BLIS K12™
Streptococcus salivarius K12, an oral probiotic strain originally isolated in New Zealand.
Supplier: Probi. Positioned for: Immune health, Oral health, Respiratory health, Children, Energy & sports. PubMed lists more than 60 clinical papers on S. salivarius K12, covering throat, ear and oral areas.
How to merchandise BLIS K12™
Where it sits
Oral care or children's probiotic section, near lozenges.
Pair it with
- natural toothpaste
- xylitol mints
- vitamin C lozenges
- children's probiotics
Who asks for it
Parents and adults asking about probiotics for the mouth and throat.
On the store floor
- It is an oral probiotic: it is usually taken as a lozenge that dissolves in the mouth.
- It comes from S. salivarius, a species found naturally in the mouth.
- Ask who it is for and check the label for age directions.
Display idea
Merchandise near oral care so shoppers see it isn't a gut probiotic.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.
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