zümXR®
Extended-release caffeine technology for timed energy profiles.
Supplier: PLT Health Solutions. Positioned for: Energy & sports, Brain & cognition, Metabolic & weight, Food & beverage formulation, Manufacturing & delivery. Company cites a randomized, double-blind crossover pharmacokinetic study.
How to merchandise zümXR®
Where it sits
Energy and sports section.
Pair it with
- Electrolytes
- B vitamins
- Protein bars
- Water bottles
Who asks for it
Shoppers who want longer-lasting caffeine products.
On the store floor
- It is caffeine designed to release more slowly than regular caffeine.
- Check the total caffeine per serving on the label.
- Ask about their total daily caffeine and any sensitivity.
Display idea
Caffeine content chart for all energy products on the shelf.
What a store can say about a product made with zümXR® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.