OXYSTORM®
Red spinach (Amaranthus) extract standardized to at least 9% nitrate.
Supplier: PLT Health Solutions. Positioned for: Energy & sports, Heart & circulation. Company cites a randomized human pharmacokinetic study on nitrate and nitrite levels after intake.
How to merchandise OXYSTORM®
Where it sits
Sports nutrition, pre-workout.
Pair it with
- Beetroot products
- Electrolytes
- Creatine
- Shaker bottles
Who asks for it
Gym-goers and endurance athletes.
On the store floor
- It is a nitrate source from red spinach, not beetroot.
- It is standardized to its nitrate content.
- Compare nitrate amount per serving on labels.
Display idea
Group nitrate products with a card comparing sources.
What a store can say about a product made with OXYSTORM® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.