menatto®
Natural vitamin K2 as menaquinone-7 (MK-7).
Supplier: PLT Health Solutions. Positioned for: Bone health, Heart & circulation, Women's health, Children, Healthy aging. Company cites 10 studies including a pharmacokinetic comparison with vitamin K1.
How to merchandise menatto®
Where it sits
Vitamins aisle beside vitamin D and calcium.
Pair it with
- Vitamin D3
- Calcium
- Magnesium
- Bone-health multis
- Women's 50+ multis
Who asks for it
Shoppers buying vitamin D who ask about K2.
On the store floor
- It is vitamin K2 in the MK-7 form.
- K2 is often sold together with vitamin D.
- Anyone on blood thinners such as warfarin must check with their prescriber first.
Display idea
Place K2 next to D3 with a 'often paired' tag and a medication note.
What a store can say about a product made with menatto® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.