Hytolive®
Olive fruit polyphenol extract rich in hydroxytyrosol, made from water left over from olive oil production.
Supplier: PLT Health Solutions. Positioned for: Heart & circulation, Healthy aging, Food & beverage formulation. Company cites human studies on hydroxytyrosol and an EU-authorised olive polyphenol claim; patented.
How to merchandise Hytolive®
Where it sits
Heart health or antioxidant section.
Pair it with
- Omega-3
- Coenzyme Q10
- Garlic
- Olive leaf
Who asks for it
Mediterranean-diet followers and heart-conscious shoppers.
On the store floor
- It is made from olive fruit water, a by-product of olive oil making.
- Hydroxytyrosol is a polyphenol found in olives.
- Ask about current heart medications and check with a pharmacist.
Display idea
Mediterranean theme display with olive oil and polyphenol products.
What a store can say about a product made with Hytolive® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.