Earthlight®
Whole-food vitamin D2 powder made from mushrooms exposed to light, delivering 1000 μg (40,000 IU) per gram.
Supplier: PLT Health Solutions. Positioned for: Bone health, Immune health, Healthy aging, Food & beverage formulation. Company states its vitamin D content is independently verified; patented process, with US food additive approval and EU novel food approval.
How to merchandise Earthlight®
Where it sits
Vitamin D section, vegan and whole-food set.
Pair it with
- Vitamin K2
- Magnesium
- Mushroom blends
- Vegan multis
Who asks for it
Vegans and whole-food shoppers looking for vitamin D.
On the store floor
- It is vitamin D from mushrooms that make it when exposed to light.
- It is a plant-based, whole-food source.
- Ask whether they prefer D2 or D3 and compare IU per serving.
Display idea
Vegan vitamin D shelf tag with a sun-and-mushroom icon.
What a store can say about a product made with Earthlight® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.