STGaia™
Plant squalene with tocotrienols/tocopherols from palm fruit; a plant alternative to shark-liver squalene.
Supplier: PhytoGaia. Positioned for: Healthy aging, Skin, hair & nails, Immune health, Topical & cosmetic, Food & beverage formulation. Company offers a whitepaper on squalene and aging.
How to merchandise STGaia™
Where it sits
Healthy-aging or skin-from-within section.
Pair it with
- collagen
- hyaluronic acid
- omega-3
Who asks for it
Shoppers who want squalene but avoid shark-derived products.
On the store floor
- Plant-sourced squalene, not from shark liver.
- Comes with natural vitamin E that keeps it stable.
- Check the label for the squalene source.
Display idea
'Plant squalene' tag beside beauty supplements and facial oils.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.