CaroGaia™
Natural palm mixed-carotene complex: alpha- and beta-carotene with some gamma-carotene and lycopene.
Supplier: PhytoGaia. Positioned for: Eye health, Immune health, Skin, hair & nails, Children, Healthy aging, Metabolic & weight, Food & beverage formulation. Company describes it as an approved natural colour in several markets.
How to merchandise CaroGaia™
Where it sits
Vitamin A / carotenoid section.
Pair it with
- lutein
- vitamin D
- multivitamins
Who asks for it
Shoppers wanting plant-based vitamin A sources.
On the store floor
- Alpha- and beta-carotene are pro-vitamin A carotenoids from palm fruit.
- Also used as a natural orange colour in foods.
- Check the label for the carotene amount.
Display idea
Display mixed carotenoids next to single beta-carotene to show the difference.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.