Xanthigen®
Patented blend of brown seaweed (wakame) extract containing fucoxanthin and pomegranate seed oil.
Supplier: Nektium Pharma. Positioned for: Metabolic & weight, Liver & detox, Heart & circulation. Company cites a 16-week double-blind trial in 151 participants (published 2010) and a 2016 imaging study on brown fat.
How to merchandise Xanthigen®
Where it sits
Weight-management section.
Pair it with
- Fibre
- Protein shakes
- Green tea extract
- Omega-3
- Milk thistle
Who asks for it
Shoppers on a weight-management plan.
On the store floor
- Combines fucoxanthin from wakame seaweed with pomegranate seed oil.
- Ask about thyroid conditions and medications, since seaweed products can contain iodine; check the label.
- On the market for more than a decade.
Display idea
Pair with meal-planning handouts rather than before-and-after imagery.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).