Ruby-O®

Omega-3 bonded to phospholipids (BPL-O3™), a patented structure similar to the way omega-3 appears in cell membranes.

Supplier: Naturmega. Positioned for: Heart & circulation, Brain & cognition, Liver & detox, Metabolic & weight. One peer-reviewed 12-week trial in 44 adults (2026) against fish oil, plus a crossover absorption study against krill oil.

How to merchandise Ruby-O®

Where it sits

Omega-3 section, beside krill oil.

Pair it with

Krill oil
Vitamin D
CoQ10
Multivitamins

Who asks for it

Shoppers who've tried fish oil and want a different format.

On the store floor

The omega-3 is attached to phospholipids, like krill oil.
Patented process and a published human study, per the maker.
Compare EPA + DHA per serving with what they take now.

Display idea

Place next to krill oil with a 'phospholipid omega-3' card.

Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).