EssentiOmega® Nova
Ultra-concentrated omega-3 oils above 70% EPA + DHA, refined with Senses™ purification for clarity and neutral taste.
Supplier: Naturmega. Positioned for: Heart & circulation, Brain & cognition, Energy & sports, Healthy aging. Company describes supercritical fluid fractionation and Senses™ technology.
How to merchandise EssentiOmega® Nova
Where it sits
Omega-3 section, high-potency tier.
Pair it with
- Vitamin D
- CoQ10
- Multivitamins
- Vitamin E
Who asks for it
Shoppers who want fewer softgels per day.
On the store floor
- Over 70% EPA + DHA, so fewer capsules for the same amount.
- Purified for neutral taste and odour, per the maker.
- Ask how many capsules they're taking now.
Display idea
Tiered omega-3 display: standard, concentrate, ultra-concentrate.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).