BeyondKrill™ X2
Phospholipid omega-3 made by enzymatic processing, positioned as a stronger alternative to krill oil.
Supplier: Naturmega. Positioned for: Heart & circulation, Brain & cognition, Healthy aging, Pregnancy & infant, Energy & sports. No trial on this product; company points to the 12-week Ruby-O® platform study (44 adults).
How to merchandise BeyondKrill™ X2
Where it sits
Omega-3 section, beside krill oil.
Pair it with
- Krill oil
- Fish oil
- Vitamin D
- Astaxanthin
Who asks for it
Krill oil buyers looking for higher strength.
On the store floor
- A phospholipid omega-3 that isn't made from krill.
- Ask whether sustainability of krill matters to them.
- Compare EPA + DHA per serving.
Display idea
Krill vs. alternatives comparison card.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).