Algalis™
High-concentration DHA from microalgae grown in closed bioreactors, purified by distillation and supercritical CO₂.
Supplier: Naturmega. Positioned for: Brain & cognition, Pregnancy & infant, Eye health, Women's health, Children. Company focuses on purity and neutral taste; DHA research applies to the category.
How to merchandise Algalis™
Where it sits
Omega-3 section, vegan sub-section.
Pair it with
- Prenatal vitamins
- Vegan vitamin D
- Vitamin B12
- Iron
Who asks for it
Vegans, vegetarians and pregnant shoppers who avoid fish.
On the store floor
- Plant-based omega-3 from algae, the original source of omega-3 in the ocean.
- Purified for a clean taste, per the maker.
- Ask whether they need DHA only or EPA as well, and check the label.
Display idea
Vegan omega-3 shelf strip with a 'from algae, not fish' callout.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).