OLIGUT™
Patented olive extract developed for gut health products.
Supplier: Natac Biotech. Positioned for: Digestive health, Immune health. Company cites preclinical in vivo and in vitro studies.
How to merchandise OLIGUT™
Where it sits
Digestive-health section.
Pair it with
- Probiotics
- Prebiotic fibre
- Digestive enzymes
- L-glutamine
Who asks for it
Shoppers building a gut-health routine.
On the store floor
- Made from olive, a Mediterranean-diet ingredient.
- Research so far is preclinical, so stick to the label wording.
- Ask what they already take for digestion.
Display idea
Gut-health shelf map: probiotics, prebiotics and botanicals.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).