Natavid®
Standardised grape (Vitis vinifera) extract.
Supplier: Natac Biotech. Positioned for: Heart & circulation, Healthy aging, Eye health. Standardised extract; see Natac for data.
How to merchandise Natavid®
Where it sits
Antioxidant or circulation section.
Pair it with
- Resveratrol
- Vitamin C
- Horse chestnut
- Lutein and bilberry eye formulas
Who asks for it
Shoppers interested in grape-seed or polyphenol supplements.
On the store floor
- A grape extract standardised for polyphenol content.
- Compare the polyphenol amount on labels.
- Ask what they are using it for.
Display idea
Polyphenol shelf with grape, olive and pomegranate grouped together.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.