Nartichoke®
Standardised artichoke (Cynara scolymus) leaf extract.
Supplier: Natac Biotech. Positioned for: Digestive health, Liver & detox. Standardised extract; see Natac for data.
How to merchandise Nartichoke®
Where it sits
Digestive or liver section.
Pair it with
- Milk thistle
- Dandelion
- Digestive enzymes
Who asks for it
Shoppers after rich meals or doing a seasonal cleanse.
On the store floor
- Artichoke leaf, standardised for consistency.
- Check the label for timing with meals.
- Ask about gallbladder issues and suggest a practitioner if relevant.
Display idea
Post-holiday digestion display.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).