Moodreal®
Saffron (Crocus sativus) extract positioned for emotional balance.
Supplier: Natac Biotech. Positioned for: Mood & stress. Company cites in vitro work and published double-blind saffron trials; no paper naming Moodreal found on PubMed.
How to merchandise Moodreal®
Where it sits
Mood and stress section.
Pair it with
- Vitamin D
- Omega-3
- B-complex
- Magnesium
Who asks for it
Shoppers looking at mood products in the darker months.
On the store floor
- A branded saffron extract.
- Anyone taking antidepressants should talk to a pharmacist before using it.
- Suggest seeing a health professional for low mood that persists.
Display idea
Winter-wellness display with light-therapy information and vitamin D.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.