Endolive®
Olive fruit extract positioned for cardiovascular products.
Supplier: Natac Biotech. Positioned for: Heart & circulation, Blood sugar, Metabolic & weight. Company cites preclinical studies and a randomised 8-week study in 60 volunteers; not indexed on PubMed.
How to merchandise Endolive®
Where it sits
Heart-health section.
Pair it with
- Omega-3
- Coenzyme Q10
- Magnesium
- Blood sugar formulas such as chromium or cinnamon
Who asks for it
Shoppers looking at heart and blood-pressure products.
On the store floor
- Made from olive fruit.
- Ask about blood-pressure medication and refer to a pharmacist when relevant.
- Evidence is preclinical; check the label for permitted wording.
Display idea
Mediterranean-diet display with olive products and omega-3.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).