SantEnergy™ Nu
Caffeine-free extract of yerba santa (Eriodictyon californicum) aerial parts.
Supplier: Mibelle Biochemistry. Positioned for: Energy & sports, Metabolic & weight. Company cites one placebo-controlled, double-blind human study (Mödinger et al., 2021, Journal of Medicinal Food).
How to merchandise SantEnergy™ Nu
Where it sits
Energy section, near caffeine-free options.
Pair it with
- B-complex vitamins
- Electrolytes
- Green tea products
- Protein powders
Who asks for it
Shoppers looking for caffeine-free energy-style products.
On the store floor
- Naturally caffeine-free, per the maker.
- Yerba santa is an aromatic herb from California and Mexico.
- Ask about their caffeine intake and timing.
Display idea
'Caffeine-free' shelf tag on the energy set.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).