PhytoCellTec™ Md Nu
Powder from cultivated cells of a rare Swiss apple variety (Malus domestica); EU-approved novel food.
Supplier: Mibelle Biochemistry. Positioned for: Skin, hair & nails, Healthy aging, Topical & cosmetic. Company cites one human clinical study on skin parameters (Baumann et al., 2024); EFSA novel food opinion published 2023.
How to merchandise PhytoCellTec™ Md Nu
Where it sits
Beauty-from-within section.
Pair it with
- Collagen
- Hyaluronic acid
- Vitamin C
- Facial skincare
Who asks for it
Skin-focused shoppers interested in plant stem cell technology.
On the store floor
- Grown from apple cells in a lab, not harvested from orchards.
- Approved as a novel food in the EU.
- Ask about their skin goals and point them to the label.
Display idea
Show the supplement next to apple stem cell skincare.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).