MintyBright™ Nu
Extract of organic apple mint leaves (Mentha suaveolens) with a pleasant flavour, for skin-tone products.
Supplier: Mibelle Biochemistry. Positioned for: Skin, hair & nails. Company cites one human study in women with Fitzpatrick skin types III-V (Baumann et al., 2025). Supplier lists it for Asian, Latin American and African markets only, not North America or Europe.
How to merchandise MintyBright™ Nu
Where it sits
Beauty-from-within section.
Pair it with
- Vitamin C
- Collagen
- Antioxidant blends
- Sunscreen
Who asks for it
Shoppers interested in even-looking skin tone.
On the store floor
- Made from apple mint, a menthol-free mint used in teas.
- Tastes pleasant, so it often appears in drinks.
- Ask about their skin routine and remind them about daily sun protection.
Display idea
Pair with sun-care in summer.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).